Woven Jingcai, Children's Future: China Textile and Garment Entrepreneur Day and 2023 China Textile and Garment Industry Chain Development Conference Held in Jingzhou
In order to further implement the national textile and clothing "excellent supply to promote upgrading" activities, strengthen regional exchanges and cooperation, strengthen the effective coordination of upstream and downstream enterprises in the production, circulation, consumption and other links of the industrial chain, and comprehensively help the textile and clothing industry to integrate into the new development pattern with higher quality, deeper level and larger space, May 26, the China Textile and Garment Entrepreneur Day and the 2023 China Textile and Garment Industry Chain Development Conference with the theme of "Painting and Weaving Jingcai • Children's Future" was held in Jingzhou City, Hubei Province. At the same time, a series of activities such as the New Zhihui Dialogue Salon of Chinese children's clothing entrepreneurs were held.
The conference was jointly sponsored by China Textile Industry Enterprise Management Association, Hubei Provincial Department of economy and information technology, Jingzhou Municipal People's government and Wuhan Textile University, and hosted by Shashi Municipal People's government and State Key Laboratory of new textile materials and advanced processing technology. Leaders, academicians and experts from national ministries and commissions, China Textile Federation, local governments, scientific research institutes, universities and other relevant units, leaders and member units of China Textile Enterprise Association, children's clothing brand enterprises, fabric enterprises, e-commerce institutions, printing and dyeing enterprises, nearly 300 people in charge of purchasing and professional service organizations, as well as heads of industrial clusters and associations from all over the country attended the event.
Brand Empowerment Technology to Create New Value
Xu Weilin, academician of the Chinese Academy of Engineering, president of Wuhan Textile University, and director of the State Key Laboratory of New Textile Materials and Advanced Processing Technology jointly built by the province and ministry, made a theme report on "Scientific and technological Power in Textile and clothing Brand Construction. Starting from the characteristics and R & D applications of various fiber raw materials such as natural fibers and synthetic fibers, he put forward thoughts for clothing brand building and industrial development. He introduced that clothing should have different development connotations and requirements in different stages of ancient, modern and today. In addition to the expression of fashion in design, color and other aspects, the development of the clothing industry should also carry more scientific and technological connotations, showing progress in fabric and garment processing. Among them, the fiber material is the key. The source of vitality of the textile industry is fiber materials, and the innovation of materials will bring the most fundamental driving force and vitality for the downstream and even the whole industry. He pointed out that the future development trend of the textile industry will be reflected in four aspects: First, the continuous innovation and upgrading of new fiber materials. The new round of scientific and technological revolution is developing in depth, and material science and technology occupies the forefront position; new fiber materials characterized by high performance, multi-function, lightweight and flexibility provide an important path for the value enhancement of the textile industry. Second, intelligent manufacturing leads high-quality development. Under a century of changes, the international power balance has been profoundly adjusted. As a leading industry for international development, the textile industry will face complex tests in the adjustment of international industrial structure and trade competition. Third, industrial textiles focus on high-end development. Strengthen scientific and technological innovation, accelerate industrial upgrading, greatly increase the proportion of differentiated and high-end industrial textiles, and connect with major national development strategies; fourth, green manufacturing promotes low-carbon circular development. Green development is an important source of international competitiveness and discourse power of textile industry.
Experience Sharing Digitalization Leading New Model
Dingdang Cat International Holding Group, shared his experience with "IP digitization-the way to win for children's clothing enterprises" in combination with enterprise development. He said that in the Internet era, business logic has changed, and digital transformation can help traditional enterprises change, promote the quality and efficiency of the industry, and breed new business models. Among them, IP is a direction of digital scene application. Through the path of IP circle layer, circle layer product, product branding and brand platform, a product is transformed into a way of life, and brand equity is formed in many fields, and it is transformed into brand value. He suggested that small and medium-sized enterprises can use e-commerce platforms to achieve digitalization.
Rongzhi Innovation Collaborates to Build a New Future
In order to effectively integrate multiple resources, link upstream and downstream collaborative innovation, promote in-depth cooperation between Jingzhou textile and garment enterprises in technological innovation, product matching, market development and other aspects to achieve high-quality development, Deng Zhaoping, winner of the "Golden Top Award", the highest award for Chinese fashion design, president of Guangzhou Fashion Designers Association, executive chairman and design director of Guangdong Puri Yiman Industry Co., Ltd., was held in the "Ancient City New Zhihui Dialogue Salon the Dialogue Salon, du Feng, President of Children's Wear Industry Alliance of Shandong Textile and Garment Industry Association and Chairman of Qingdao Kelly Rongtong Garment Co., Ltd., Yu Shiqi, General Manager of Wuhu Fuchun Dyeing and Weaving Co., Ltd., Li Zhenfeng, Deputy Chief Engineer of Hebei Jigao Chemical Fiber Co., Ltd., and Xiao Ruofa, Deputy General Manager of Huansi Wisdom Technology Co., Ltd., respectively combined their respective professional fields, in-depth discussions and exchanges were conducted on hot topics such as Jingzhou children's clothing industry e-commerce operation, fashion design, IP empowerment, sustainable development, and industrial chain collaboration. Deng Zhaoping combined with clothing design and research and development, introduced in detail the performance and application of high-tech material "Yilun 95" polyimide. The fiber can be interwoven with cotton, linen, silk, wool and other natural materials to create a new fabric, which is very suitable for the field of children's clothing. She said that good design can achieve brand empowerment, and hopes to strengthen cooperation with more local enterprises in the future to help the rise of Jingzhou brand.
Du Feng shared his experience on corporate brand agency and IP empowerment. He said that children's clothing enterprises should be accurately positioned and build their own IP in order to enhance their market competitiveness. In addition, enterprises should also pay attention to R & D design and quality control, IP image and LOGO pattern will be icing on the cake. In the future, Jimo children's clothing will increase the exchange and cooperation with Cenhe children's clothing and carry out IP cooperation with more children's clothing enterprises. Yu Shiqi exchanged views on the advanced dyeing and finishing technology of the enterprise. He said that printing and dyeing is related to the material quality and color pattern of clothing, and is an important link to enhance the added value of products. With the continuous improvement of national environmental protection requirements, printing and dyeing should also speed up the green transformation, the whole process of energy saving, environmental protection, safety and health. He said that Jingzhou textile and garment market has great potential, and the company will actively increase docking and cooperation with local enterprises in the future. Li Zhenfeng introduced the product performance and application of Tianzhu Alliance and Tianzhu fiber. He said that Tianzhu fiber, as a regenerated cellulose fiber, has superior performance, good antibacterial and antibacterial properties, and is widely used in the market. He said that Jingzhou textile and garment has a complete industrial chain, and hopes that Tianzhu alliance can join forces with Jingzhou textile and garment enterprises to increase the application and development of Tianzhu fiber in Jingzhou.
Combining the advantages of the enterprise, Xiao Ruofa shared the experience of creating an enterprise smart factory on digital empowerment. He said that the textile and garment industry transformation and upgrading of high-quality development, digital, intelligent is an inevitable trend. At present, digitization is not only a tool, but also represents a mode of production, which must run through the whole industry chain in order to realize the empowerment of digital intelligence. In order to help the high-quality development of China's children's clothing industry, at the meeting, Meng Ying, a national outstanding young textile entrepreneur, chairman of Jingzhou Textile and Garment Industry Alliance, and general manager of Jingzhou Hongye Knitting Garment Co., Ltd., read out the "Declaration of Action of the Jingzhou Summit of Chinese Children's Clothing Entrepreneurs". Proposal: Children's clothing entrepreneurs should hold high the banner of China's children's clothing industry, seize development opportunities, actively explore and innovate, lead the industry to advance by leaps and bounds, and jointly embrace a bright tomorrow. We will not forget our original intention and pursue excellence; we will look at the world and seize opportunities; we will face the future and innovate and develop; we will help each other and move forward.
At the beginning of the conference, the leaders and guests also watched the wonderful clothing performance of the new designers from the School of Fashion of Wuhan Textile University. With the theme of "love" and the name of "love", this exhibition shows the vitality and fashion of Hubei textile and garment industry from multiple perspectives.
As the cultural root and strategic place of Hubei, Jingzhou is the "famous town of knitting in China" and "famous town of infant and children's clothing in China" in China's textile industry. Children's clothing, printing and dyeing industry are well-known all over the country. Textile has become one of the six 50 billion-level advantageous industries created by Jingzhou. In recent years, Jingzhou City has fully implemented various deployments of the central government and Hubei Province, based on its profound cultural heritage, deeply cultivated its advantageous resource endowments, gathered high-end innovation elements, and regarded textiles and clothing as an important part of the "4611" modern industrial cluster, scientifically planned and promoted at a high level, Continuously improve the working mechanism of "chain length + chain master + chain creation", constantly strengthen industrial policy support, constantly strengthen park construction, and constantly strengthen factor guarantee, it has created a good environment for the development of the textile and garment industry. Focusing on the goal of "one town, three parks and five bases" and the path of "two constructions, one construction and one establishment", Jingzhou has great potential to expand and strengthen the textile and garment industry, and the future can be expected.
27, in order to effectively promote the accurate docking of upstream and downstream enterprises in the children's clothing industry and help the high-quality development of Jingzhou's textile and clothing industry, the organizers also carefully organized a docking exchange meeting on the children's clothing industry chain. More than 30 enterprises from all over the country had in-depth communication with cenhe town's children's clothing enterprises on brand development, products and channels.